Housing Disrepair Claims UK
A regulated claims site that has to convert without ever overstating what a claim is worth.
Claims advertising sits under rules most marketing does not. Every line on the site has to be defensible, the data handling has to satisfy the ICO, and the consent record has to survive being asked about later.
The build handles all three. Enquiries are captured with an explicit consent record rather than a pre-ticked box. The ICO registration number sits in the footer of every page, which is both a legal requirement and a trust signal. The copy states what the process is and stops there.
The unglamorous part took the longest. Getting the consent wording, the privacy policy and the data retention story to agree with each other took more time than the front end did.