Investment Reclaim UK
An eligibility funnel for people who have already been burned once, so every line has to lower suspicion rather than raise it.
Someone who has lost money in a mis-sold investment has usually been contacted by somebody promising to get it back. The site is talking to a person who has learned to distrust exactly this kind of page.
So the design does the opposite of what the category usually does. No countdown, no compensation calculator throwing out a made up figure, no cold call promise. The eligibility check is free and says so. The panel of solicitors is described as regulated because it is, and how a claim gets funded is explained before anyone is asked for a detail.
Restraint was the strategy. Every element that would have raised conversion in a different category would have cost trust in this one.