Number 1 Roofing
A local trade site where the whole job is turning a search into a phone call before the competitor answers first.
Roofing is a same-day decision. Somebody with water coming through a ceiling does not compare three websites. They call whoever answers.
The build optimises for that single fact. The quote path is short enough to complete on a phone standing in a wet room. Service area pages carry real geography rather than a list of towns stuffed into a footer. The site is static and served from the London edge, because a slow page loses to a faster competitor before it renders.
One deliberate trade off: the site publishes a phone number and a WhatsApp link rather than pushing everyone into a form. Forms convert better in aggregate and worse in an emergency.