Marketing automation
AI agents handling the follow up nobody gets round to.
Marketing that works creates an operations problem. Enquiries arrive faster than anyone chases them, and the ones going cold are usually the ones nobody got round to on a busy day.
Automation handles the part that is genuinely mechanical. Acknowledging an enquiry, chasing at sensible intervals, moving a record through stages, flagging anything sitting still too long.
The judgement stays human. Anything deciding whether a person qualifies, or writing something a customer will read as personal, is a decision rather than a task.