Marketing
Google Ads
Catching people at the moment they search for what you sell.
Who it is for
Businesses people search for when they need them, from emergency trades to specialist services.
Search advertising buys intent rather than attention. Somebody typing "emergency roof repair" has already decided. The only question left is who they reach first.
That makes account structure matter more than ad copy. Tight themes, negative keywords that actually get maintained, and landing pages answering the exact query rather than a general version of it.
The waste is nearly always in the same three places. Broad match left unattended, a landing page too slow on a phone, and conversion tracking counting the wrong thing and then optimising towards it.
What is included
- Search campaigns built around the words your customers type
- Negative keywords kept up to date, so you stop paying for the wrong searches
- Landing pages that answer the exact search
- Conversion tracking that counts real enquiries and calls
- Regular checks on search terms, bids and budget
- Reports on leads and cost per lead
How it works
- We check your account and tracking, and remove anything counting the wrong thing.
- We build campaigns around the searches that bring in work.
- We match each campaign to a landing page that answers the search.
- We review search terms and results every week and adjust.
Good fit with
- SEO and AI searchBeing found in Google and cited by ChatGPT.
- Landing pages and lead funnelsOne page, one offer and one clear next step for the people your ads send.
- Conversion tracking and cookie consentYour ad platforms learn from real enquiries, with consent asked for properly.
- Google Business ProfileShow up in Google Maps and local search with a profile that stays up to date.
Talk to us about Google Ads
Tell us about your business and what you want to change. We will reply with the next steps.